Sexism and general discrimination based on gender are unfortunate realities that has become so engrained and common place in everyday society that most individuals rarely notice it anymore unless it is brought to their direct attention. For this project we aimed to highlight some of the everyday sexism that is often overlooked, show the difference between the treatment of men and women in the media and an extreme example showing how far some are willing to go to enforce gender roles. Drawing attention to overt sexism and institutionalized discrimination based on gender brings the problem to the forefront and can lead to change.
We chose a blog to create an artifact that would allow a continuous stream to document this as well as create an atmosphere that promotes reader involvement and feedback. Blogs facilitate dialogue and that’s exactly what we aimed to do. A video was also aimed to highlight to the ridiculousness that is found online, in papers and magazines every day while pointing out the sexism and then rewriting the article headline in an appropriate way. The video gives a face and tone to headlines and catches people’s attention.
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